Books of Knowledge

*Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it's practiced in today's top firms. *Focus on the research user - continues to present marketing research through the eyes of a manager using, [Read More]

If you want to conduct market research, but feel you have little experience in doing so, we have the ideal updated and revised resource for you! Written in an engaging and active style, the Second Edition of The Market Research Toolbox: A Concise Guide for Beginners describes how to think of market research in the context of making a business decis[Read More]

Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rathe[Read More]

Introduce your students to important and diverse stakeholder management and ethical frameworks for considering and protecting critical stakeholder interests with the latest edition of BUSINESS AND SOCIETY. Students learn how responsible business decision makers balance and protect the interests of various stakeholders, including investors, employee[Read More]

From small start-ups to giant multinationals, from the Mom-and-Pop owned barber shop to Ford, family owned businesses continue to dominate the world economy. But regardless of size, running a successful family firm presents unique challenges, and many fail to survive the transition to the next generation. Here is a practical, comprehensive guide to[Read More]

Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined f[Read More]

Your shoes are charred from stomping out brush fires. You have nightmares about UFOs--Unreachable Financial Objectives. All-star interviewees turn into duds. Meetings cause more problems than they solve. The office is a ghost town at 5:01 p.m. Does this sound familiar? Tom Gegax knows what that is like. Years after running his Tires Plus [Read More]

A class-tested approach to Strategy with new focus on environmental sustainability. Introduction to Strategic Management and Business Policy; Scanning the Environment; Strategy Formulation; Strategy Implementation and Control; Introduction to Case Analysis; Web Chapters: Other Strategic Issues; Cases in Strategic Management This text equips reader[Read More]

A renowned cognitive neuroscientist's fascinating and highly informative account of how the brain acquires readingHow can a few black marks on a white page evoke an entire universe of sounds and meanings? In this riveting investigation, Stanislas Dehaene provides an accessible account of the brain circuitry of reading and explores what he calls the[Read More]

For courses in Renaissance Art. This text offers an incisive and original account of fourteenth- and fifteenth-century Florentine art in its social, cultural, political, geographic, economic and religious settings. Ranging in scope from monumental and public artworks to the intimacy of the domestic interior, it explores artistic patronage and the [Read More]

A renowned biochemist draws on cutting-edge scientific findings to construct the mosaic of life’s astounding history. How did life invent itself? Where did DNA come from? How did consciousness develop? Powerful new research methods are providing vivid insights into the makeup of life. Comparing gene sequences, examining atomic structures o[Read More]

From armored tanks and gliders to "plastic glass" and drawing machines, this interactive book explores the incredible mind of Leonardo da Vinci through hands-on building projects and activities. Most of Leonardo's inventions were never made in his lifetime and remained sketches in his famous notebooks; kids examine some of these original sketches a[Read More]