A Simple Internet Marketing Business Strategy
Learn How You Can Actively Control, Direct, And Guarantee The Success
Of Your Internet Business With This One Simple Strategy
Motivational speaker Anthony Robbins once said,
- “If you want to be successful, find someone who achieved the results
you want and copy what they do, and you’ll achieve the same results.”
It’s an idea I became familiar with many years ago…
When I was first getting started online, I made a lot of mistakes. Not because
I wasn’t trying to model successful businesses, but because there simply weren’t
businesses online to model. (In 1996, I was among the first handful of people to
actually start selling products over the Internet.)
So I gathered as much information as I could from successful offline marketing
experts like Jay Abraham; however, the challenge was adjusting their techniques
to work in the online world. I’m sure it will come as no surprise to you that
many of the techniques used to market and sell in the “real world” either…
a) Didn’t work at all on the Internet, or
b) Needed to be seriously adjusted, tested, tweaked, and adjusted some more to
really get results online.
The point that I’m trying to make here is that it literally took me years of
testing and hundreds of thousands of dollars to discover the same techniques
that you’ll now see commonly used online today.
Fortunately, there is no reason for things to be nearly this difficult for you.
Today, modeling the Internet “successes” is relatively easy. (Though, be
careful that you separate the phonies and fakes from the “true experts” — look
for those who honestly practice what they preach and who can prove it!)
The biggest investment that you’ll need to make is your time…
If you’re interested in long-term, life-changing success, then a few extra days
of reading and researching shouldn’t matter. It’s the success of your business
that we’re talking about here, so don’t make the fatal mistake of thinking that
you’re “wasting time.” Remember that what you learn today could be the technique
or strategy that saves you not only wasted time and effort, but thousands of
dollars in “could have been” profits.
It’s an extremely simple concept, but it’s really one of the key ideas I teach…
Guarantee Your Success By Modeling The Successful
1) What Should My Web Site Look Like?
Why spend thousands of dollars having a flashy site designed that’s loaded with
theme music and spinning graphics? Some of the most successful web sites online
today have extremely sleek, simple designs.
Of course, before I tell you to model proven successful web sites, I want you
to be aware of “the catch”…
When researching web sites to model, the ones you should be paying closest
attention to are your competitors’ and sites that have a profit model similar
to your own (i.e. look for sites that make money in a similar way).
For example, if you sell cotton balls on your web site, you shouldn’t be
modeling your site design after Amazon.com. First off, they sell books
(among other things). You sell cotton balls. They offer a wide variety of
titles and choices. You offer one product — cotton balls. Finally, let’s
face it — their advertising budget is out of this world! If you’re a small
or home-based business, you likely don’t have the same kind of luxury to
experiment and make expensive mistakes.
So think practical — be realistic — and start looking for other sites that
are successfully selling their cotton balls online (or one, similar product),
and model your site after theirs. Your site doesn’t need to be the next Yahoo!
or eBay for you to be earning a significant 6 figure income.
2) How Do I Write Sales Copy That Really Sells?
Writing sales copy that really sells takes practice — and education! I have
yet to meet someone who just has a “natural gift” for writing award-winning
copy without any education whatsoever.
Sure, some people might get “lucky” and stumble onto bits and pieces of the
proven approach — but I can guarantee you that anyone who hasn’t studied
the “art & science of sales copy” is missing key elements that could increase
their sales by 400% - 1,200%. I’m not kidding here…
So rather than playing a “hit or miss” guessing game with your copy, I highly
recommend looking for sales copy that makes YOU want to buy and studying it.
After you’ve read enough quality copy, you’ll start to notice a distinct
pattern that you can apply to your own writing.
3) How Do I Rank At The Top Of The Search Engines?
If you plan on ranking at the top of the search engines, then I can’t stress
enough the importance of educating yourself. The search engines are a highly
competitive arena where only those who have taken the time to “learn the
rules” claim a top 10 spot.
Very rarely these days will you hear of someone “getting lucky” and just
magically sliding into a top ranking.
So if you want a top 10 listing under your best keywords and phrases
(i.e. you want your site to appear in the top 10 listings when someone
searches the key phrase “cotton balls” in Alta Vista, Yahoo!, Google,
Excite, HotBot, etc…), then you need to do two things…
a) Examine the web sites that already rank in the top 10 under your best
keywords and phrases — and look for patterns.
b) Use the proven know-how of the search engine experts to learn the
ropes. If you want a top ranking, then you’ll want the experience and advice
of someone who makes it their mission to keep up with the constantly
changing rules of each search engine and directory.
In fact, before you spend a lot of time examining the sites of your
competition for clues as to why they are listed among the top 10, I
recommend seeking out these search engine gurus. With their advice,
you’ll be better prepared to critically examine your competitors’ web
sites for clues that explain why they’re at the top of the ranks.
4) How Do I Drive Targeted Traffic To My Web Site?
If you want to increase the number of targeted potential customers who are
arriving at your web site each day, then a listing in the search engines is
a good start, but it’s also exactly that — a start.
Again, take some time to research your competition. How are they attracting
their visitors? Do they have a lot of links on other sites? Do they have
their own Affiliate Program? Do they participate heavily in newsgroups?
Do they have an established viral marketing campaign?
Use the experience of your competition to your advantage by learning their
secrets — and then tweaking and improving on their approach to do them
one better!
Work Smarter — Not Harder — And See Bigger Rewards And Profits
Even now, I still scour the Web to see how others are creating their
own success. I analyze my competition… I read everything that I can get
my hands on… and I remain open to new ideas and new approaches.
Today, it’s relatively cheap and easy to get a solid education in what
Internet marketing techniques work, which to avoid, and how to build
guaranteed success the first time around! So why would you waste your
valuable (and limited) time and money by stubbornly insisting on making
mistakes that you could easily avoid with a little education?
Model the success of others and you’ll not only guarantee your success,
you’ll achieve your goals in less time with less expense than you could
on your own.
———————————————————————————————
ABOUT THE AUTHOR: Internet marketing expert Derek Gehl specializes in
teaching real people how to successfully start, build, and grow their
own profitable online businesses on small budgets. To get instant access
to the step-by-step strategies, tools, and resources he’s used to grow
just $25 into over $60 Million in online sales, visit:
Marketingtips.com
———————————————————————————————
Tags: internet marketing strategy, internet marketing , Derek Gehl
Leave a Reply