Article Marketing - How to Format Your Winning Articles
If you can write, that is wonderful, you are well ahead in the game when it comes to article
marketing. The question is, can you format your article in the right way to produce the
results that you want?
A good article starts with an outstanding, attention grabbing headline. However, the
headline must not ‘hype’! Following the headline, you should have a sub headline, which
also should not be hype. Headlines are very important, especially in the Internet World.
Remember that there is no ‘cover’ to judge your article by, other than the headline.
The headline must compel the potential reader to read the article, and the sub-headline
should serve the same purpose, stating what the article will be about.
A good article will be between 300 and 500 words in length, divided into no less than three
paragraphs. You should avoid paragraphs that only contain one sentence as well, unless
that sentence is just a few words long and needs to stand out for effect.
The opening paragraph should let the reader know what the article is about, and what they
will learn in the rest of the article. Do you remember writing a thesis sentence in high
school or college? It is much the same thing for articles. Make a statement or ask a
question, then prove it or answer it within the text of the article. It is important that
each paragraph leads the reader to read the next paragraph. You want them to reach
the bottom.
The final paragraph should wrap up your article, summarizing what has been conveyed
in the body of the article. Following the final paragraph, you should provide a resource box, which is in effect information about the author – You – and should include a link to your website, where the reader can learn even more about the topic.
Finally, you want to let readers know that they are free to reprint your article, as long
as it stays intact and includes the resource box. This is how your article will become
viral.
When you have finished writing your article, put it away and read it again the next day.
Too often, writers become fixated with their own writing, and the information is not as
good as it might be with a more objective point of view. Don’t be afraid to ask a friend to
read over the information, and ask for criticism.
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