Adwords

Google AdWords Keyword Bidding Tips by Kate Morris

Search marketing expert Kate Morris provides 3 tips for bidding on keywords with Google AdWords:
(1) Don’t try to be #1, get a lower position for higher conversions at lower cost.
(2) Vertically align your paid ad to your organic listing for synergistic effect.
(3) For local businesses use geotargeting and dayparting to lower bid costs. [...]

Posted in Adwords | No Comments »

Google Ambush by Andrew X and Steven Lee Jones

Let’s face it, it used to be easier to make a pile of cash with Google.
There was a time when pretty much everybody was new to Google AdWords, and it was like taking candy from a baby to dominate a market.
Not anymore.
Oh, you can still dominate a market. There’s absolutely no question about that. But [...]

Posted in Adwords | No Comments »