In an earlier posting I wrote about some important changes to the CAN-SPAM regulations would soon take effect…
Yes, The Federal Trade Commission’s latest updates to the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM) will become enforceable on July 7, 2008. So, it’s prime time to take a closer look at [...]
Electronic mail may be old hat, but consumers say it fits them well. As a result, email ad spending is predicted to rise.
Report by eMarketer, May 27, 2008:
An old digital format still has plenty of life left
“Compared with today’s virtual worlds, e-mail is solidly Web 1.0—an almost archaic communication channel.
Yet e-mail works, and marketers and [...]
The Federal Trade Commission announced four changes to the CAN-SPAM Act of 2003 earlier this week which will take effect this summer.
Will email marketers be affected by the new provisions?
Quick answer: if you already follow email marketing best practices, you’ll feel little impact. But listen to MarketingSherpa’s podcast (Senior Reporter Chris Heine discusses the [...]
“Is the Mailloop email marketing software all hype?
Or, does Mailloop REALLY have the potential to
help you grow a six-figure income Internet business?”
Are you drowning in a sea of email chores…? Sure, email is now considered to be one of the top 3 essential Internet marketing strategies:
>> A single email campaign can be worth $1,000s (if [...]
“Discover how one guy made $291,756.42 and attracted 44,901 new opt-in subscribers…in the last month alone!”
Book Review:
“The Insider Secrets to Email Marketing — Version 2006″
By Derek Gehl and The Internet Marketing Center
I’ve just finished devouring Derek Gehl’s newly revised and updated “advanced guide” to email marketing, “The Insider Secrets to Marketing Your Business on the [...]
MarketingSherpa has been my most reliable information source for e-mail marketing and
marketing related benchmark guides.
Go to: www.marketingsherpa.com to find
out if there’s something that may interest you.
This is a MarketingSherpa Case Study:
“When’s the Best
Time to Send Email to Target Consumers at Work? Test Results”:
SUMMARY: Don’t take every fact and figure you read as gospel. Marketers need [...]
Spam is defiantly a bigger and bigger problem nowadays. Recently Ralph Wilson,
Paul Myers, and other Net marketing gurus have written about the problems that
spam is causing honest, hard working Net marketers.
Actually, while spam is the fundamental root of our problems, the anti-spam
measures that large ISPs and important free e-mail hosts (like Hotmail and Yahoo!
Mail) undertake [...]
Feeling frustrated about your e-mail marketing campaigns that produce very
disappointing results? Contemplating to say “good-bye” to email marketing?
Think again…
According to MarketingSherpa study of ROI for Select Marketing Tactics published in Oct 2007:
Email Marketing is still the No. 1 Marketing Tactic in terms of ROI!
Despite the decrease in popularity over the past 18 months, email marketing [...]
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