Online Advertising

Online Advertising continues to grow strongly

Online ad spending continues its strong growth even though the economy is somewhat dim…
According to the Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) “2007 Internet Advertising Revenue Report”, the full year 2007, online ad revenues totaled $21.2 billion. That was 26% higher than 2006, which was itself a record year.
eMarketer predicts that despite continued strength, Internet [...]

Controversial Adwords tactics helps a Newbie go from 0 to $150K a month - in Just 6 Months

What a terrific learning experience - New way to make more money from less traffic!
“Adwords Triangulation Method”
What would you do if your bread and butter source of sales - Google - suddenly dumped you with no warning?
This really happened. And it’s just one example of things that go on like this everyday, due to
Google’s controversial [...]

The Rubicon Project Raised $21 Million Funding

On January 28, 2008, The Rubicon Project, a new company with a mission to make online advertising more efficient and transparent has raised $21 million in total capital with a $15 million follow-on to the $6 million financing the company announced four months ago on October 8.
The new Series B round was led by Mayfield [...]

Rubicon Serves A Billion Ads In Six Weeks

Things are going well for the new online advertising platform Rubicon Project
- Within the six-week period since launching in private beta in October, they’ve
served 1.4 billion ad impressions with about 2000-plus websites approved for
the private beta.
I’d signed up with the Rubicon Project in Nov. and currently serving some ads in
two of my approved blogs.
The Rubicon [...]