May 16
Email Marketing - How New CAN-SPAM Rules Will Affect Email Marketers
The Federal Trade Commission announced four changes to the CAN-SPAM Act of 2003 earlier this week which will take effect this summer.
Will email marketers be affected by the new provisions?
Quick answer: if you already follow email marketing best practices, you’ll feel little impact. But listen to MarketingSherpa’s podcast (Senior Reporter Chris Heine discusses the changes with Jeff Mills, Director of Sales and Strategy at eROI.) to find out about the changes to opt-out rules, definition of a sender and more.
Click to listen to Podcast - How New CAN-SPAM Rules Will Affect Marketers
Please note: The above podcast link will over in a new tab/window. The podcast time is 7:20 minutes.
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