Email Marketing is still the No. 1 Marketing Tactic in terms of ROI
Feeling frustrated about your e-mail marketing campaigns that produce very
disappointing results? Contemplating to say “good-bye” to email marketing?
Think again…
According to MarketingSherpa study of ROI for Select Marketing Tactics published in Oct 2007:
Email Marketing is still the No. 1 Marketing Tactic in terms of ROI!
Despite the decrease in popularity over the past 18 months, email marketing has
continued to dominate the Top Position in terms of ROI, beating 6 other marketing
tactics - SEO, Pay-per-click, Public Relation, Online Advertising, Direct Mail and
Print Advertising.
Statistics seldom lie…take a look at the chart below:
I agree that e-mail marketing can be very frustrating, and it can produce very
disappointing results, sometimes.
On the other hand…
If you ARE educated and you DO know what works, what doesn’t, and how to AVOID
the dangers and pitfalls, you can dramatically increase the income of your online
or off-line business!
Email marketing is still one of the most effective, least expensive consumer
marketing tactics available to all businesses.
If you need help, try:
- (1) The Insider Secrets to Email Marketing, or(2) I run a Free Email Marketing Course — You can subscribe right away by
filling up the subscription form in this blog–Look for “Email Marketing Course”
at the right-hand sidebar near the top.
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