Jun 27
Email Marketing Updates: Have You Complied With the New CAN-SPAM Rules Yet?
In an earlier posting I wrote about some important changes to the CAN-SPAM regulations would soon take effect…
Yes, The Federal Trade Commission’s latest updates to the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM) will become enforceable on July 7, 2008. So, it’s prime time to take a closer look at the updates – and at CAN-SPAM in general.
Some Good News:
- CAN-SPAM terminology is now better defined, giving marketers clearer standards – that’s a baby step in the right direction.
- We know exactly who a “sender” is now.
- The FTC kept the 10-day mandatory opt-out requirement in place after mulling cutting it to three days.
- Nothing in CAN-SPAM will get you in legal trouble if you are sending *permission-based* emails.
- The FTC will not designate additional “aggravated violations.” In other words, it won’t go out of its way to engage in witch hunts.
For full details, visit:
Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM).
Tags: CAM-SPAM email+marketing
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