Generate Targeted Traffic Using Paid E-Zine Advertising
With email response rates at absurdly low percentages and with the average quality
of e-zines, will it be worthwhile to advertise your products or services in an
e-zine?
Using paid e-zine advertising to generate targeted traffic is a waste of time,
isn’t it? can it work?
Be sure to select/purchase advertising in good e-zines ONLY! Good e-zine owners
want to maintain the quality of their e-zines. If they allow too much advertising,
the quality will dip significantly and list members will either stop paying
attention or leave the list altogether.
Ezine owners who allow an excessive amount of advertising will end up with list
members who simply do not buy, hence a growing attrition rate. And list owners
who don’t allow advertisers to send out mailings, or who limit them will end up
with higher response rates, but this doesn’t help you, since they wont let you
send out your advertisement!
So what does this mean?
It means that using paid e-zine advertising to generate traffic the traditional way
won’t work! You might still have some success purchasing advertising in an e-zine
or exchanging advertising with list owners, but the best lists – the ones you
really want to advertise on will be really hard to access!
Let me suggest an alternate path for advertising in e-zines. Instead of “purchasing
an advertisement” through a PayPal link, you join lists that actually provide
a reasonable content to users. Read them for a while – and then contact the list
owner. Tell him/her that you are a list member and that you are interested in
advertising in his/her newsletter.
You can pitch this in a couple of ways:
- 1. You can simply explain that your product is excellent and that you are
willing to pay a considerable amount to advertise, or
2 You could offer to broker some type of affiliate or joint venture deal.
Either way is fine. But make sure you approach them personally.
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