Stan Chee dot Com

Go Big or Go Home is a business book written by Wil Schroter: “How to position your small
business for funding, pitch venture capital firms, and leverage an angel investor network”.

“Go Big or Go Home” is a good read as it demostrates some simple, sensible guidelines
for evaluating business start-ups in which the author sets forth a brutally clear, common
sense screening process that can help making sure your big ideas don’t end up out-of-business
before they really get going.

Mr. Wil Schroter is a serial entrepreneur. At age 19, while a still a student at the Ohio
State University, he began his first company, Blue Diesel, an interactive marketing agency
serving clients such as Best Buy, BMW, and Eli Lilly. As CEO of the company, Wil grew
Blue Diesel from his dorm room beginnings to over $60 million in capitalized billings in just
over 5 years without investment. At the end of 2002, Wil sold Blue Diesel to Columbus-based,
inChord, an advertising agency holding company. In 1997, while still leading Blue Diesel’s
growth, Wil also co-founded Kelltech Internet Services a technology consulting company based
in Cleveland, Ohio. Kelltech was sold three years later to GTCR, a venture capital company,
for $10 million. In 2002, Wil and a number of internationally recognized artists formed

Atomica, a non-profit organization dedicated to the education and exhibition of digital art.
Today Wil serves as the Executive Director of the organization. In 2003, Wil joined
Swapalease.com as its Chief Executive Officer to aggressively lead the company’s rapid market
expansion. Since then the company has listed over $1 Billion worth of automotive leases on
its Web site. Swapalease allows customers who want to get out of an auto lease to connect
with customers who want to assume a short term lease with no money down. In 2004 Wil Schroter founded the Go BIG Network.

Go BIG Network is a One-Stop Online Portal that connects startup companies to investors,

job seekers, advisers and service providers in real time:
- Find Startup Capital
- Find Angel Investors
- Find Venture Capital
- Find people willing to work for equity
- Jobs and talent search
- Just about anything related to new project startups & fundings

Tags: Go+Big+or+Go+Home Wil+Schroter entrepreneur Go+Big+Network fundings

This entry was posted on Saturday, April 12th, 2008 at 11:43 am and is filed under Random Musing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.