Nearly one-quarter of US consumers don’t have Internet access
The Web was once the playground of affluent early adopters, the demographic profile of the US
Internet user now resembles that of most Americans who generally enjoy widespread Internet
access. Yet nearly one-quarter of Americans have no Internet access, according to a report
titled “Information Searches That Solve Problems” by Pew Internet & American Life Project.
Pew’s report stated that those with limited access or no access to the Internet were older,
less affluent and less well educated.
For internet marketers, knowing who the non-users are can help determine “buys”, and
avoid wasting time and resources targeting the wrong group of consumers.
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