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Online ad spending continues its strong growth even though the economy is somewhat dim…

According to the Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) “2007 Internet Advertising Revenue Report”, the full year 2007, online ad revenues totaled $21.2 billion. That was 26% higher than 2006, which was itself a record year.

eMarketer predicts that despite continued strength, Internet ad spending growth will drop to about 16% in 2009. It also predicts a bounceback in 2010 due to a recovering economy and a much larger influx of branding-oriented ad dollars flowing online. One major source of those escalating spends will be video ads, which are relatively expensive and greatly desired.

Projected Online Ad Spending, 2008-2012 (billions) by eMarketer:

2008 - $25.9
2009 - $30.0

2010 - $35.0
2011 - $41.0
2012 - $51.0

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Tags: online-advertising eMarketer IAB

This entry was posted on Saturday, May 24th, 2008 at 12:12 pm and is filed under Online Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.