Rubicon Serves A Billion Ads In Six Weeks
Things are going well for the new online advertising platform Rubicon Project
- Within the six-week period since launching in private beta in October, they’ve
served 1.4 billion ad impressions with about 2000-plus websites approved for
the private beta.
I’d signed up with the Rubicon Project in Nov. and currently serving some ads in
two of my approved blogs.
The Rubicon Project is a group of industry-experienced, aggressive and passionate
renegades dedicated to bringing a new level of efficiency to the fragmented
Internet advertising space. The founders of the Rubicon Project shook up the
online advertising industry in 1998 when they created L90/adMonitor, one of the
most successful Internet advertising platforms that served over 3,000 of the
web’s most recognized sites, reaching 65% of the Internet population before
DoubleClick acquired it. The CEO of Rubicon is Frank Addante
More about Frank Addante on Wikipedia.
$27 Billion was spent advertising online in 2007, yet it’s still too hard for
websites to sell their ad space online. While Internet advertising is an
explosive market, it is an incredibly inefficient one with advertisers spending
money with 300+ disparate advertising networks worldwide (e.g. Google AdSense,
Yahoo! Publisher Network, Tacoda, HispanoClick and Adtegrity).
The Rubicon Project’s web-based, self-serve solution gives any size website the
most complete access to the total available advertising market and its smart
matching technology does all the work to perfectly match each ad impression with
the optimal money-making opportunity. the Rubicon Project is the new online
advertising standard that makes it effortless for websites to generate the mad
cash they’ve always dreamed of. And, it’s free to join. Websites looking to make
more money while doing less work should visit:
Read for more info:
Rubicon Press Releases & Announcements - Dec 21st
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