Stan Chee dot Com

Electronic mail may be old hat, but consumers say it fits them well. As a result, email ad spending is predicted to rise.

Report by eMarketer, May 27, 2008:

An old digital format still has plenty of life left

“Compared with today’s virtual worlds, e-mail is solidly Web 1.0—an almost archaic communication channel.

Yet e-mail works, and marketers and advertisers keep putting it to new uses. Moreover, consumers—whose opinions are the ones that matter—genuinely like e-mail. Nearly three-quarters of adult e-mail users in North America said they used it every day, according to an April survey conducted by Ipsos for Habeas.”

“Two-thirds of adult respondents said they preferred e-mail for communicating with businesses. Just as many—and this is the important part—said they expected to still prefer e-mail five years from now.”

…Read Full Report.

Tags: EMail+Marketing eMarketer Ipsos Habeas

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