Books of Knowledge

*Real-World Orientation. Throughout the text, Cases, Chapter-Opening Vignettes, Marketing Research War Stories, and Ethical Dilemmas connect the materials to the real world of marketing research, as it's practiced in today's top firms. *Focus on the research user - continues to present marketing research through the eyes of a manager using, [Read More]

If you want to conduct market research, but feel you have little experience in doing so, we have the ideal updated and revised resource for you! Written in an engaging and active style, the Second Edition of The Market Research Toolbox: A Concise Guide for Beginners describes how to think of market research in the context of making a business decis[Read More]

Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing, presents a managerial rathe[Read More]

Introduce your students to important and diverse stakeholder management and ethical frameworks for considering and protecting critical stakeholder interests with the latest edition of BUSINESS AND SOCIETY. Students learn how responsible business decision makers balance and protect the interests of various stakeholders, including investors, employee[Read More]

From small start-ups to giant multinationals, from the Mom-and-Pop owned barber shop to Ford, family owned businesses continue to dominate the world economy. But regardless of size, running a successful family firm presents unique challenges, and many fail to survive the transition to the next generation. Here is a practical, comprehensive guide to[Read More]

Small Business Management provides a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage as a small organization. Current issues including global opportunities, service, quality and technology are highlighted throughout the text. The streamlined f[Read More]

A class-tested approach to Strategy with new focus on environmental sustainability. Introduction to Strategic Management and Business Policy; Scanning the Environment; Strategy Formulation; Strategy Implementation and Control; Introduction to Case Analysis; Web Chapters: Other Strategic Issues; Cases in Strategic Management This text equips reader[Read More]

Operating any business is complex and challenging, but it provides interesting, creative, and rewarding experiences. Small Business Management, Sixth Edition, takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, Small Business Management takes a pragmatic â[Read More]

Hilton/Maher/Selto (HMS) is for instructors who want to teach students to manage costs and not just account for costs. HMS maintains that, "Costs don't just happen," and with a pro-active approach toward costs, managers who understand cost implications as well as accountants can add value to an organization. Hilton, Maher, Selto focuses on having s[Read More]

This book provides you a pathway to launching a new, small business successfully. The edition provides information on the right way to launch and mange a small business with the staying power to succeed and grow. This book is for the new venture entrepreneur who wants to explore the possibilities, the challenges, and the rewards of owing a bus[Read More]

Realize your dreams of small business success with this market-leading SMALL BUSINESS MANAGEMENT: LAUNCHING AND GROWING ENTREPRENEURIAL VENTURES, 15E. This innovative book provides the practical concepts, entrepreneurial insights, and comprehensive resources essential for success throughout your management career. This edition's solid coverage of t[Read More]

Count on the renowned author team that's First in Finance to deliver a unique balance of clear concepts, contemporary theory, and practical applications that ensures a thorough understanding of today's corporate finance and financial management. Brigham/Houston's FUNDAMENTALS OF FINANCIAL MANAGEMENT, 12E presents a solid, focused foundation in fina[Read More]