Books of Knowledge

Posts Tagged ‘Internet’

This book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. You will learn the basic operation, options and successful techniques for email marketing, banner advertising, affiliate promotion, adword marketing, search engine optimization, mobile advertising, blogging, podcasting and other online marketing programs.Internet marketing offers the possibility to track almost every action a visitor o… More >>
Introduction to Internet Marketing: Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs

The tips included in this book are intended to give those with minimal knowledge of Internet Marketing techniques a simple way to develop an active, effective Web site. Anyone from a small business owner to a senior marketing executive within a large, global organization can use this book to quickly and easily make their company Web site better…. More >>
Internet Marketing Tips For Busy Executives

This book will guide you through the publishing process step-by-step. You will also find tips and ideas in this book on what to publish to make money. After you have published your book, you will have to learn how to market it. Without a good marketing strategy you are basically throwing your book into a warehouse with ten million other titles and no one may ever stumble across your book. This book will explain to you how to use DATABASE LOGIC to marke… More >>
Best in Self-Publishing & Print on Demand: Plus Marketing Your Book on the Internet, Third Edition

Huge businesses spend millions of dollars planning and executing their Internet marketing strategy. What these big corporations don’t understand is that they could achieve similar results without breaking the bank. The secrets of making a big Internet marketing splash without spending more than $500 a year are revealed in this book. For entrepreneurs and small businesses alike, this book explains how to plan and execute a complete online marketing strategy for just… More >>
Internet Marketing for Less Than $500/Year: How to Attract Customers and Clients Online Without Spending a Fortune

Internet Marketing in Hospitality instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a website. The volume examines the hospitality industry including types of businesses and types of sites, as well as creating and building an Internet presence, portals,… More >>
Internet Marketing in Hospitality

PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the “why” behind the “how” of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a s… More >>
Principles of Internet Marketing: New Tools and Methods for Web Developers

Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, p… More >>
Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing

Business-to-business marketing is the fastest growing segment of direct marketing and online commerce. This practical yet forward-thinking blueprint for success goes a step further than other Internet marketing books by focusing on how to enhance the business-to-business segment of direct marketing through the Internet. Internet marketers will learn proven strategies for increasing profits such as generating leads with e-mail, using Internet events for marketing, an… More >>
Business-To-Business Internet Marketing: Seven Proven Strategies for Increasing Profits Through Direct Internet Marketing

Direct Web Sales Start with Good Web Design

Many small business owners believe all that is needed for good website design is to hire a graphic artist to produce an “online brochure” for the company. That’s fine, if you have no intention of using your website to generate actual sales. If your purpose is to make a direct sale through your website, it is crucial that you understand what good website design really is.

In Internet Marketing:… More >>
Internet Marketing-Profits That Lie Hidden In Your Website: How To Triple Your Web Sales In 25 Days

If You Build It, Will They Come? Too many Web site owners work on the if-you-build-it-they-will-come model for their Web sites. Unfortunately, those eagerly anticipated users don’t always come. A Web site is a passive media with limited visibility until you actively market it to others. Web marketing is a challenging and laborious activity. The exponential growth of the Internet has further compounded this problem as more and more Web sites are being added d… More >>
101 Ways to Boost Your Web Traffic: Internet Marketing Made Easier, 3rd Edition

Learn how website usability can be made better by gawking at bikini-clad women, how the four-hour workweek is a total myth, and how acting strange online can be the best recipe for profitability.. Irreverent, highly opinionated, and downright controversial, Strange Business: The Unconventional Guide to Internet Marketing is an uncensored look at the most wildly successful Internet marketing techniques on the planet. Explore what works and what doesn t when it comes … More >>
Strange Business: The Unconventional Guide to Internet Marketing

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and youll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Fac… More >>
Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing