Books of Knowledge

Posts Tagged ‘Marketing’

Learn the new rules of real estate marketing! Old rule: Your website is all about you.
New rule: Your website is all about the customer. Old rule: Online advertising will surpass offline advertising.
New rule: Integrated offline and online advertising wins every time. Old rule: Delivering leads is the only job for a website.
New rule: The best websites deliver leads and customer service. These are just some of the new rules of online marketing that you’ll find in this helpful, hands-on guide. In the REAL ESTATE RAINMAKER® Guide to Online Marketing, Dan Gooder Richard offers new solutions and proven ways to use the Internet to drive your real estate business. Whether you’re a novic… More >>
Real Estate Rainmaker: Guide to Online Marketing

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place special emphasis to creativity and imagination in marketing management…. More >>
Marketing Management

Why struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to:

• figure out what to charge and have the confidence to demand that price • write your bu… More >>
Marketing Interior Design

This book explains fundamentals of Internet marketing programs and the options available to business leaders and marketing managers. You will learn the basic operation, options and successful techniques for email marketing, banner advertising, affiliate promotion, adword marketing, search engine optimization, mobile advertising, blogging, podcasting and other online marketing programs.Internet marketing offers the possibility to track almost every action a visitor o… More >>
Introduction to Internet Marketing: Search Engine Optimization, Adword Marketing, Email Promotion, and Affiliate Programs

Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. How can you deploy today’s new marketing tools to break through, build momentum, and gain recognition? Contrary to popular belief, adding a blog, podcast, wiki, or widget to your Web site won’t automatically draw crowds. Fundamental change is required. Real-world examples from companies … More >>
The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture

The tips included in this book are intended to give those with minimal knowledge of Internet Marketing techniques a simple way to develop an active, effective Web site. Anyone from a small business owner to a senior marketing executive within a large, global organization can use this book to quickly and easily make their company Web site better…. More >>
Internet Marketing Tips For Busy Executives

This book will guide you through the publishing process step-by-step. You will also find tips and ideas in this book on what to publish to make money. After you have published your book, you will have to learn how to market it. Without a good marketing strategy you are basically throwing your book into a warehouse with ten million other titles and no one may ever stumble across your book. This book will explain to you how to use DATABASE LOGIC to marke… More >>
Best in Self-Publishing & Print on Demand: Plus Marketing Your Book on the Internet, Third Edition

Huge businesses spend millions of dollars planning and executing their Internet marketing strategy. What these big corporations don’t understand is that they could achieve similar results without breaking the bank. The secrets of making a big Internet marketing splash without spending more than $500 a year are revealed in this book. For entrepreneurs and small businesses alike, this book explains how to plan and execute a complete online marketing strategy for just… More >>
Internet Marketing for Less Than $500/Year: How to Attract Customers and Clients Online Without Spending a Fortune

Blogs & Social Marketing are key In tough Economic times like now, It’s even more important to save money with Do-it-your-self SEO, use blogging and Social networking for Internet Marketing. Blogs are at the heart of Internet Marketing, and they can help you promote your business. You will learn the secrets of Blogs, SEO (Search Engine Optimization), Search Marketing, and Social Marketing to grow you business. The book brings in strategies to help win friends an… More >>
Marketing Is A Contact Sport: Make Contact Through Blogs, Seo

Internet Marketing in Hospitality instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a website. The volume examines the hospitality industry including types of businesses and types of sites, as well as creating and building an Internet presence, portals,… More >>
Internet Marketing in Hospitality