Books of Knowledge

Posts Tagged ‘Paperback’

PRINCIPLES OF INTERNET MARKETING: NEW TOOLS AND METHODS FOR WEB DEVELOPERS helps readers understand the “why” behind the “how” of Web site development. It teaches the importance of the brand and how that relates to Web site development, the reasons sites are developed, how they build an audience, and most importantly, how companies use the Web to earn revenue and build recognition among their desired market. You will learn the strategies used to drive traffic to a site, the tools t (more…)

“Internet Marketing “is a comprehensive guide to how organisations can use the Internet to support their marketing activities and covers all aspects of the subject, from environmental analysis to strategy development and implementation. Now in its third edition, “Internet Marketing “is an invaluable resource for all students studying e-marketing, e-commerce or Internet marketing at second, third or postgraduate level, as well as specialist courses involving Internet marketing. It (more…)

By implementing effective Web marketing strategies, you can quickly build a successful Web site and business. But how do you take on search engine optimization and search engine marketing to achieve the results you want? Web Marketing For Dummies, 2nd Edition shows you how! This guide helps you apply your marketing knowledge to the Web world, taking you on the path to online marketing success. In this book you’ll find out how to use online tools to spread your marketing me (more…)

“Internet Marketing: Building Advantage in a Networked Economy, 2e” presents a “road-tested” framework to help students and practitioners understand how to think about and implement effective Internet marketing programs. The focus is on using marketing levers to vary the level of intensity that the consumer has with a Website to build a relationship with the customer through four stages: from Awareness, to Exploration/Expansion, to Commitment, and possibly through Dissolution. This (more…)

Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online – whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing. With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks (more…)

Review
“This book is hot off and press and worth reading.” — Bookviews September 2005 Issue

“I highly recommend this book! It is a must-read for any business wanting to learn from the very best marketers in the world how to succeed online” – Jack Canfield, Author of Success Principles and Chicken Soup For The Soul “The Definitive Online Marketing Book! Every chapter is a treasury of high-impact strategies and tactics from the very best marketers on the Internet.” – Jay C (more…)

With e-commerce expected to reach $40 billion and online businesses anticipated to increase by 500 percent through the year 2010, you need to be a part of this exploding area of Internet sales. If you want to learn about starting a Web business, how to transform your brick and mortar business to a Web business, or even if you’re simply interested in making money online, this is the book for you. You can operate your Web-based business from home and with very little start up mone (more…)

Webify Your Business, Internet Marketing Secrets for the Self-Employed offers a detailed marketing roadmap for entrepreneurs, small business owners, commission salespeople and service professionals who wish to grow their business online. The steps described in this book lay the foundation for an impressive and sophisticated internet presence. Today’s professionals understand the internet offers tremendous business opportunities but they lack practical strategies to take action. (more…)

You’ve heard stories about people making their fortune creating Web sites and selling merchandise on the Internet. You’ve been eager to jump right in and take a shot at striking it rich, but you’re not quite sure how to get started—or if you’re business-minded and tech-savvy enough to succeed. Starting an Online Business for Dummies will show you how easy it is to get your ideas off the ground and on the Web. You’ll be able to take advantage of everything an onli (more…)

Success Support! Youronlineprofessor.com provides a custom, 24/7 support system to ensure your success before and after you build your business! Log on for: Interactive Tools Live Experts Chapter FAQs Industry And Community Forums Blogs Resource Links Profile-Assessment Quizzes Downloadable Forms Templates And More!Welcome to Online Success 101 From ideas to future growth, successful online professor Dr. Danielle Babb and custom support network your (more…)

Link to Success Choose from 55 of today’s hottest internet businesses-all under $5,000! Inspired by the hottest online trends and technology, the experts at Entrepreneur uncover a virtual universe of online opportunities! Discover your online niche, successfully set up your business, reach out to a world-wide customer base, and start raking in extra cash! Choose from a diverse list of 55 surefire internet businesses Spend less than $5,000 on startup Build an effe (more…)

make your own website

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you’ll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent ad (more…)

Give Aways

Book Description
How to market music successfully on the internet, gain presence, exposure and money!

Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need. Looking at how the web has developed, providing instructions on how to set up a web site as well as how to use the Internet to promote the artist and th (more…)

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindse (more…)