Books of Knowledge

Posts Tagged ‘Social’

Review
“…outstanding book…an intelligent, accessible guide to a new world.” (The Marketer; Chartered Institute of Marketing, October 2007)–This text refers to the

Hardcover
edition.
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media (more…)

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you’ll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent ad (more…)

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Review
“…outstanding book…an intelligent, accessible guide to a new world.” (The Marketer; Chartered Institute of Marketing, October 2007)An updated and expanded Second Edition of the popular guide to social media for the business communityMarketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customer (more…)

If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measuremen (more…)

Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works!   With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’ (more…)

From the Publisher Get massive exposure for your business, no special computer skills needed. — Quit wasting money on traditional advertising and marketing campaigns. — Blog to connect with customers and generate word of mouth. — Boost your visibility with Google; use MySpace for viral marketing. — Ignite word of mouth with Web social networks No matter what kind of business you have, its success depends on two things: It must serve a need, and you must find cu (more…)

Review”Paul puts social media into plain old ordinary terms. As a consultant serving the real estate and construction industries, I highly recommend this book. It’s easy to read and offers a mountain of useful information.”  —John P. Kreiss, president and CEO, MorganSullivan, Inc.”You need to begin deploying social media marketing. This is the book that will put you on the right track. There may be a better book on social media marketing. But if there is, I haven’t found it.”  ? (more…)