Books of Knowledge

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Review
“…outstanding book…an intelligent, accessible guide to a new world.” (The Marketer; Chartered Institute of Marketing, October 2007)–This text refers to the

Hardcover
edition.
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media (more…)

Webify Your Business, Internet Marketing Secrets for the Self-Employed offers a detailed marketing roadmap for entrepreneurs, small business owners, commission salespeople and service professionals who wish to grow their business online. The steps described in this book lay the foundation for an impressive and sophisticated internet presence. Today’s professionals understand the internet offers tremendous business opportunities but they lack practical strategies to take action. (more…)

Review”[A] great resource on starting a home-based Internet business. It is filled with lots of great tips on selecting the business that is right for you, building your site, e-Business model selection, and getting lots of visitors to your website.”  —Tony Sasso, Novanemedia.com”An excellent resource for anyone wanting to start an Internet-based business. . . . It not only includes many business ideas but also includes great information on building a top-notch website and generati (more…)

Review”Absolutely fabulous! Susan is the very best resource for tourism internet marketing.”  —Dennis Campbell, vice president, Atlantic Tours & Ambassadors”Susan Sweeney’s savvy has been a God-send to our organization. This book provides the kind of information necessary to take us to the next level.”  —Jim Duggan, Wild Goose Lodge

Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attrac (more…)

In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur’s Internet marketing problem. This do-it-yourself book provides the know-how that’s needed to win business (more…)

Review
“…outstanding book…an intelligent, accessible guide to a new world.” (The Marketer; Chartered Institute of Marketing, October 2007)An updated and expanded Second Edition of the popular guide to social media for the business communityMarketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customer (more…)

When it comes to marketing and competing against the giants, small businesses have always had it tough. But now there’s a way to level the playing field like never before.Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers. Stephanie Diamond, founder of Digital Media Works, has over 25 years experience in the marketing world and served for eight yea (more…)

The #1 Step-by-Step Guide to Search Marketing Success…Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!“My copy of the first edition of Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It’s full of coffee stains and my own scribbled notes. Because it so effectively demystifies search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences world (more…)

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and youll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including analyzing your competition, researching and analyzing keywords, developing your link building skills, and setting up blogs and communities. Succinct explanations will walk you through using Google Analytics, networking with Facebook and MySpac (more…)

The Small Business Owner’s Handbook to Search Engine Optimization is ideal for small business owners who want to learn an efficient and effective process for dramatically improving their Web site s search engine rankings and doubling their site s monthly unique visitors. Guaranteed! Stephen Woessner, of the University of Wisconsin-La Crosse Small Business Development Center, is a search engine optimization (SEO) expert. But more importantly, Woessner has owned four businesses and u (more…)

Review
This is a book that you need to read if you have a website, are a publicist, or you are simply interested in the art of internet promotion.The advice contained in this book will make it one of the best investments that you have ever made in yourself or your business.Most of it is advice that will be current one, two, and even five years from now. Angela West a webmaster, e-book author, content writer, and “old school” SEO practitioner. “…the book delivers a wealth of infor (more…)

Google Your Way to the Top of Your Industry! It’s great to have a punchy Web site, but if you aren’t optimizing your search-engine presence, you’re just another company lost in cyberspace. With Be #1 on Google, you can instantly put your company in the top spot of relevant online searches—and dramatically increase sales. An international expert in search-engine optimization, Jon Smith explains how to draw serious customers—not curious or bored Web (more…)

Profit from Facebook! High-Impact, Low-Cost Social Marketing That Works!   With more than 80,000,000 affluent, savvy members, Facebook is today’s fastest-growing marketing opportunity! But traditional marketing methods won’t work here. In Facebook Marketing, best-selling author Steven Holzner reveals new social marketing techniques that do work, and shows you exactly how to make the most of them. Using true case studies, Holzner introduces powerful new techniques from today’ (more…)

From the Publisher Get massive exposure for your business, no special computer skills needed. — Quit wasting money on traditional advertising and marketing campaigns. — Blog to connect with customers and generate word of mouth. — Boost your visibility with Google; use MySpace for viral marketing. — Ignite word of mouth with Web social networks No matter what kind of business you have, its success depends on two things: It must serve a need, and you must find cu (more…)