The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture
Marketing has undergone a cataclysmic shift. Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. How can you deploy today’s new marketing tools to break through, build momentum, and gain recognition? Contrary to popular belief, adding a blog, podcast, wiki, or widget to your Web site won’t automatically draw crowds. Fundamental change is required. Real-world examples from companies … More >>
The Age of Engage: Reinventing Marketing for Today’s Connected, Collaborative, and Hyperinteractive Culture
Posted in Online Business | 
Tags: Collaborative, Connected, Culture, Engage, Hyperinteractive, Marketing, Reinventing, Today's
Thank you author Denise Shiffman for your thorough research and stellar writing in The Age of Engage. I read your book yesterday in one-sitting! I appreciate your work and how you accurately frame our new online digital economy.
Great job!
Rating: 5 / 5
Keeping in mind that this book was published in March 2008, this is a great primer for people who are still just dipping their tow into social media and Web 2.0. While many of us live in this world on a daily basis, there are still a lot of people working in business today who have absolutely no idea as to the different between a static website, and a “Live Web” presence as Shiffman likes to refer to it.
No, she is not the best writer in the world, but she gets her point across, and she does provide numerous examples to help the reader better understand the concepts that she desires to emphasize. The book is an easy read, and it keeps you engaged throughout, and upon completion, it provides a great beginner’s look at the way the digital world is changing the way we operate our businesses.
If I were reviewing this book in April 2008, it probably would get five stars. Today it is a bit outdated, but still rates four stars as a primer. Well worth reading, but do so quickly before it is all a bit old.
Rating: 4 / 5
For marketers that haven’t grasped the fundamental changes occurring in our industry, The Age of Engage will be an eye opener. For the rest of us, it’s an aid to realign our approach and remain relevant in today’s conversational, connected and collaborative culture.
Over the past two months, I’ve gotten to know Denise Shiffman, the book’s author by reading her book, blog and tweets. Experiencing the author in this The Age of Engage fashion confirmed to be that: she gets it; she speaks it; and she lives it. That’s an admirable achievement for a 23-year marketing veteran.
“Social media will eventually become a part of every company’s DNA. Anyone in marketing without this knowledge and skill set will be left behind,” Shiffman told Social Meteor in a recent interview. “At some point we will come out of the economic downturn and companies that have set the stage for growth will rebound the quickest. Success will be determined by today’s priorities. And companies that prioritize customer experience, loyalty and affinity high will gain in market influence and momentum.”
Social media is a cost-effective way to reshape customer experience, build loyalty and increase positive word-of-mouth. And, Shiffman told us there’s no more important time to do it than now.
The Age of Engage is a strategic manual for marketers, public relations professionals and other communicators who have honed their skills in the `Age of Influence’ and want to remain relevant professionals in the current culture, which Shiffman deems appropriately as the `Age of Engage.’ At less than 200 pages, it’s one of the easiest ways for a professional to remain relevant during a challenging economy. After reading the book, they’ll be able to describe new tactics and thought processes companies need to deploy to be enduring, relevant and successful.
Read a full review of this book, the author’s blog and her tweets at:
http://socialmeteor.com/2009/03/10/the-age-of-engage-is-the-rage/
Rating: 4 / 5
This book is very very good in regard to the organizational issues that Marketing 2.0 companies should take into account to thrive in this new era. You should read it beacuse it is short and very informative.
However, if you are looking for digital marketing explanations, DigiMarketing is extremely better. This book complements DigiMarketing, although DigiMarketing is a lot better.
Rating: 5 / 5
I would have given this 3.5 if I could. It is an entirely decent introduction to the world of online community building; a few decent examples and so forth.
Of course, this is such a fast moving sector that it’s hard to feel fresh after even a year – so it’s a little unfair to judge on that – but the reality is this barely mentions facebook or twitter, for example, and will feel like old news pretty soon. In fact, it already does.
That said, there is plenty to be gained from a read-through if you are new to this world, and it doesn’t intimidate you with the intense fizz that is rapidly leaving us all feel totally at sea in this new world.
Rating: 3 / 5